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If you dialed a long-distance number and then blew the whistle into the mouthpiece, this tone would terminate the call. He is said to have discovered that the whistle, when you blew it, produced a nearly precise 2600 Hz tone. The whistle, at some point, gave rise to the famous legend of John Draper, a.K.a the hacker Captain Crunch. One famous free prize was a toy whistle called a bosun’s whistle. They’d have comic books and all sorts of great things.

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Read about the best cereal box prize ever!Īs much as the TV cartoons influenced my devotion to Cap’n Crunch - which has waned but never truly wilted - there were also free prizes in the boxes which were a bit more high-quality (to a kid’s mind) than other cereal-box prizes. Below, you can watch the very first Cap’n Crunch TV spot, called Breakfast on the Guppy. The cargo, of course, was Cap’n Crunch cereal. He also encountered many silly enemies like the Pirate Jean LaFoote, Smedley the Elephant, and Soggles, evil sea creatures who wanted to get ahold of the ship’s cargo. Cap’n Horatio Crunch, besides his first-mate Seadog, had a crew of children: Brunhilde, Alfie, Dave, and little Carlyle.

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Most brand icons in those days had full names, whether they were ever explicitly mentioned, or not. Why did they bother to give him a full name at all? Well, you’d be surprised. Was this name ever mentioned on one of the commercials? I don’t know. During the time I was watching these spots, I never knew the Cap’n had a full name. The Cap’n Crunch spots (the good ones) ran from the 60’s through the 70’s (the cereal was introduced in 1963 by Quaker Oats). Kellogs did it as well with Frosted Flakes commercials. Having breakfast cereal commercials (marketed to kids), be mini-cartoon shows in their own right was common in those days. Ward also produced the Quisp and Quake commercials for Quaker Oats and was heavily involved in the creation and development of all the characters. Dudley Do-Right did not get his own show until 1961. Crusader Rabbit, along with Dudley Do-Right, was one the of the characters featured in Comic Strips of Television.

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He also produced the first animated serial for television, Comic Strips of Television, a limited series aired in 1948, and the first full series for television, Crusader Rabbit, a year later. Ward was a legend in the animation industry, Ward’s company also created Dudley Do-Right and George of the Jungle. These animated spots were produced by Jay Ward Productions, also responsible for such awesomeness as Rocky and Bullwinkle. Guppy and his first mate, the dog named, aptly, Seadog. These were full-blown spots that featured the Cap’n, his ship, the S.S. I can’t deny the influence, however, of the early television ads. And of course, that is not meant to take anything away from regular Cap’n Crunch, I’m just a peanut butter man. I love Reese’s Peanut Butter Cups, but give me Cap’n Crunch for peanut butter cereal. I have a particular love for Peanut Butter Cap’n Crunch and no other peanut butter imitators, no matter how good, can replace it.

Cap’n Crunch, to me, is the iconic childhood breakfast cereal.

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